Privacy Policy

View Physicians Plus' Corporate Notice of Privacy Practices for oral, written or electronic personal health information (PHI).

The information below refers to web-related privacy only.

What We Collect

Information you give us: Physicians Plus Insurance Corporation ("Physicians Plus") receives and stores any information you enter on the web site, including but not limited to: use of our online MyChart and PlusLink services, submitting an employment application, contacting our member service representatives, requesting information, completing a survey, submitting a question, or information provided in any other manner. This may include your personally identifiable information, such as your name and e-mail address. If you wish to keep the information private and consider it confidential, please do not use our e-mail links or forms. You are always welcome to make such transactions by mail or phone. Physicians Plus uses the personal information you provide only for such purposes as responding to your requests for information, improving the services we offer, and communicating with you.

Automated information collection: Because of the way the World Wide Web communication standards work, when you arrive at or leave our web site, we automatically receive the web address of the site that you came from i.e. the IP address of the computer you are using and the browser and operating system you are using. We also collect which pages of our web site you visited while you are on the Physicians Plus web site and the date and time you access the web site; the length of time you spend visiting our web site; and the Internet address of the web site from which you linked to our web site.

How We Use Information

We use the information you provide and we collect to:

  • Perform service(s) you request, such as to send you more information, respond to your inquiry or answer your question, etc.
  • Offer services such as MyChart, PlusLink, Nurse Plus line and other links that encourage a healthy relationship with our members;
  • Administer the web site and diagnose problems with our server;
  • Provide you with convenient information about the web site, Physicians Plus and our services;
  • Measure the number of visitors to the web site and how the web site is used, in order to make the web site as useful as possible to our visitors.

Contact Us

Contact us at (608) 282-8900 or (800) 545-5015. Or send a correspondence to: Physicians Plus Insurance Corporation, 2650 Novation Parkway, Madison, WI 53713.

Web Notice of Privacy Practices

Sharing Information
We do not share, sell or trade any protected health information you give us to other organizations.

The Web site may contain links to other sites. These links are for the convenience of visitors to the web site only, and Physicians Plus makes no representations whatsoever regarding such other sites. Protection of your privacy at those sites will be governed by the privacy policy at that site. You should review the privacy policies of other sites carefully before providing any information to such sites. Physicians Plus is not responsible for the privacy policies or procedures or the content of any other site.

The web site has reasonable security measures in place to protect against the loss, misuse or alteration of information under Physicians Plus's control.

Compliance with COPPA
This web site is not directed at children under the age of 13. Physicians Plus Insurance Corporation complies with the Children's Online Privacy Protection Act and does not knowingly permit registration or submission of personally identifiable information by anyone under 13 years of age.

This site is solely for informational purposes. Any medical information provided here is intended to be of a general nature and believed to be accurate. However, we cannot render personalized health care advice or respond to individual medical questions. If you think you have a health problem, we urge you to directly contact your health care provider or contact our Nurse Plus line.

No Warranty
Physicians Plus works diligently to produce and maintain the web site, and to ensure that it includes high quality health information content for you. However, please note that because this web site's services are free of charge to you, we do not offer any warranties of the services. THE SERVICES ARE PROVIDED "AS-IS" WITHOUT WARRANTIES OF ANY KIND, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, COMPLETENESS, TIMELINESS, OR UNINTERRUPTED SERVICE.

We will strive to continually improve the content and operation of the web site, and to keep you up to date about major changes to the web site. However, Physicians Plus reserves the right to make changes to this site and all web site policies, the web site content, and all other aspects of the operation of the web site at any time without notice to you. You should periodically review the web site policies to make sure that you are current on our policy.


What is HIPAA

Health Insurance Portability and Accountability Act of 1996

  1. Provides consumers control over their health information - individuals have new rights that allows for a better understanding and control of how their health information is used and disclosed.
  2. Sets the ground rules that require health information to be used solely for health related purposes.
  3. Provides rules for covered entities to establish minimum necessary standards.
  4. Has established a system of accountability and penalties for covered entities that misuse personal protected health information.

Who is Affected

Health plans (including group health plans sponsored by employers), health care clearing houses, billing organizations, and health care providers.

Compliance is Mandatory - it's not an option!

Defined Civil liabilities $100 - $50,000 or more per violation up to a calendar year maximum of $1,500,000.


The Privacy Rule includes standards to protect the privacy of protected health information. The rules apply to health plans (including Group Health Plans), health care clearinghouses, certain health care providers, present standards with respect to the rights of individuals who are the subjects of this information, procedures for the exercise of those rights, and the authorized and required uses and disclosures of this information. This regulation has three major purposes:
  1. To protect and enhance the rights of consumers by providing them access to their health information and controlling the inappropriate use of that information;
  2. To improve the quality of health care in the U.S. by restoring trust in the health care system among consumers, health care professionals, and the multitude of organizations and individuals committed to the delivery of care; and
  3. To improve the efficiency and effectiveness of health care delivery by creating a national framework for health privacy protection that builds on efforts by states, health systems, and individual organizations and individuals.
Under HIPAA, employers are not covered entities, so a health insurance issuer or HMO cannot act as a business associate of an employer. A health insurance issuer or an HMO providing health insurance or health coverage to a group health plan does not become a business associate simply by providing health insurance or health coverage.


Understanding Health Information Privacy.